Introduction
In the ever changing digital landscape, it has never been more important to effectively reach your customers through both social media and search engine marketing. Whether you have a full marketing team, or a one-person-band, managing your online presence has never been more important, especially if your business is based somewhere as fast-paced as Cambridge. Digital marketing services are vital for businesses, no matter the size or the audience. In this article, we explain how you can effectively market your online presence with the support of an agency.
Developing an SEO Strategy
SEO can improve a businesses online presence in a number of ways to reach business objectives, such as increasing brand awareness, driving revenue or growth.
But what is SEO and PPC marketing? Search engine optimisation is an organic marketing technique that improves a websites ranking on search engines through a number of processes, such as content marketing, keyword optimisation and technical changes. These changes drive traffic to a website, which can drive sales, improve lead generation, or overall brand awareness.
SEO can also be used alongside PPC campaigns to further enhance your presence and digital marketing strategy. Pay-Per-Click is a paid marketing strategy that uses Google Ads to target users on the search engine results page, and Google Search Network (including YouTube, Google Play Store and Maps, as well as their partners). Integrating PPC marketing into an organic marketing campaign won't improve the SEO, but can drive results in the short-term (something SEO can't do), which is especially beneficial if your website has recently launched and you want to establish your keyword targeting.
The purpose of a SEO/Digital Marketing Agencies
A marketing agency, such as Design Monkey can support your current marketing efforts, whether you have an in-house team or not. An SEO agency isn’t a complete solution to your marketing, nor is a replacement to your marketing team, it is an addition to your current marketing efforts to take your online presence to the next level. SEO is a long-term marketing solution, unlike Pay-Per-Click, so an agency can dedicate more time to improving your website, so your team can continue to do what they do best. But what are the benefits of using an SEO Agency?
- Experts in their field: People who work at SEO agencies have spent years learning about the intricacies of search engine optimisation, mastering strategies, tools, and best practices to deliver measurable results for businesses.
- Keeping ahead of trends: We all know trends come and go, especially for social media, but did you know this is also the case for SEO? Experts continually stay informed on the latest developments to ensure their client campaigns remain effective and well-targeted.
- Results Driven: SEO professionals use strategies to target your KPIs, so your website can consistently target your audience on Google. Results are key to a SEO strategy, as they highlight how we adapt your strategy to continue to drive traffic.
Using an external SEO Agency in Cambridge means you can benefit from their expertise and knowledge, as well as:
- Filling in expertise gaps: Your current digital marketing efforts may focus solely on social media or out-of-house techniques to target your audience, leaving gaps and missed opportunities. Hiring an SEO agency in Cambridge can help you cover the gaps in your marketing strategy, so you can effectively reach your target audiences across platforms without having to employ new staff members.
- Fresh Perspective: Using an agency means there are new people reviewing your marketing strategy, who can also weigh in with new ideas.
- Support during busy periods: Your team can continue to work on their marketing campaigns during busiest periods, leaving the SEO professionals to continue to work on improving your rankings.
Case Study 1: Care Choices
We have worked with Care Choices now for over 10 years and have built a strong relationship with their digital marketing team. Care Choices is an online directory, listing thousands on care providers on their website for users to search through. Alongside the directory, care information pages and blog content support users with the questions they have about all types of care. Our strategy for this website focused on on-page optimisation and content creation based on popular search terms.
Throughout our time working on their website, we have seen their visibility increase by over 300%.
Case Study 2: Buckingham Fine Art
While we have been working with Buckingham Fine Art for a number of years, we have recently begun implementing SEO changes onto Aura Fine Art and Cotswold Contemporary. These strategies, built around the popular artists for the websites, focus on driving traffic to the website and increasing sales.
Alongside the SEO strategy, we also implement PPC campaigns for both website. The intent with these campaigns are to increase sales though Search and Shopping ads.
Through these campaigns, we have seen a significant increase in traffic reaching the website through organic and paid advertising, and the customer has seen an increase in sales.
Read more about Buckingham Fine Art.
What do we do?
At Design Monkey, we are committed to delivering consistent results for our clients to help them achieve their goals through a number of methods:
- Quarterly Reports: Our detailed reports showcase the impact of the changes we have made to your website and the future recommendations that will continue to strengthen our SEO efforts.
- Regular Meetings: These catch-ups ensure we stay aligned with your goals while keeping you informed about our work. By collaborating with your digital marketing team, we can refine our strategy with industry trends in mind.
- Targeted Strategies: Every business website is unique in their goals and key metrics, so your SEO strategy should reflect that. This is where we come in, we develop unique strategies based on your website, target audience and goals.
- Audits: Before we complete a website redesign project, our team complete an SEO audit on the existing site to understand the practises that are already in place. Our audit makes recommendations for our developers to follow when they build the new website.
Are you interested in SEO and the results an effective strategy can yield, but you're not sure where to start? Design Monkey can support you with your digital marketing in Cambridge and beyond. Contact our team to find out more about our SEO Cambridge packages.
